Domain Case Studies and Articles:
"ShoeBuy" Becomes "Shoes.com"  Walmart Maximizes Domain Acquired in $9M Deal

ZTE Nubia Buys nubia.com Domain Name For $2 million

Freedom Mortgage buys freedom.com domain name for $2 million

Ultra-Premium Domains Are Appreciating Assets
How Premium Domains Positively Impact SEO

Why I Spent $1.5M on Our Domain. It's A Lot of Money But Worth the Cost
What I Learned Spending $1.5M on Sumo.com—article and podcast
Choosing the Perfect Domain Is Crucial to the Success of a Startup
The Nut Case: Domain Investment Helps Yield $35 Million in Revenue

​The Five Biggest Benefits of Owning Premium Domain Names
.COM is the Choice of VC Backed Start Ups
GoEnjoy.com Acquires Enjoy.com in 7-Figure Domain Buy

Want to Expand Globally? Buy a Global .COM
Location, Location, Location: How to Use Premium Domains as Premium Property
Microsoft Research Study: Domain Bias (Preference) During Search
​How Exact Match Domains Drive Revenue and Decrease Ad Budgets
​Coupons.com IPO Values Company at $2.2 Billion
​From Beep to CarLoans: How a domain name change resulted in a $40 million turnover boost
Having a generic/keyword domain can make all the difference: Dresses.com receives 70% type in traffic